Portugal: The New Destination for Californians and Celebrities

18 September 2025
Portugal: The New Destination for Californians and Celebrities

🌍 Portugal: The New Destination for Californians and Hollywood Celebrities

✨ Introduction

Portugal has evolved from being just an affordable holiday destination to becoming a global hotspot for investment and lifestyle. Hollywood celebrities and Silicon Valley entrepreneurs are choosing Lisbon, Porto, and the Algarve as places to live, work, and invest.


☀️ Why Portugal Attracts Californians

  • Affordable cost of living: less than half of California’s.

  • Food and wine: a dinner for two costs around $25; quality wine is cheaper than bottled water in the U.S.

  • Mediterranean climate: sunshine all year round and mild winters.

  • Quality of life: safety, public healthcare, and hospitality.


🎬 Celebrities Who Have Already Chosen Portugal

  • Scarlett Johansson: apartment in Príncipe Real.

  • Michael Fassbender: house overlooking the Tagus River.

  • John Malkovich: passionate about Lisbon, even posting videos praising the city.


💻 Silicon Valley Meets Lisbon

  • Influencers and tech entrepreneurs are setting up startups in Portugal.

  • Lisbon and Porto recorded a 33% increase in U.S. immigration in the year before the pandemic.

  • Portugal is seen as “the new chic place to build international teams and truly live.”


📈 Portugal: From Affordable Destination to Global Hotspot

  • Recognized as Europe’s leading tourist destination for several consecutive years.

  • Growing attraction for Brazilians, French, British, Italians, and now Californians.

  • A diaspora in the making that reinforces Portugal’s image as the California of Europe.

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