Portugal has evolved from being just an affordable holiday destination to becoming a global hotspot for investment and lifestyle. Hollywood celebrities and Silicon Valley entrepreneurs are choosing Lisbon, Porto, and the Algarve as places to live, work, and invest.
Affordable cost of living: less than half of California’s.
Food and wine: a dinner for two costs around $25; quality wine is cheaper than bottled water in the U.S.
Mediterranean climate: sunshine all year round and mild winters.
Quality of life: safety, public healthcare, and hospitality.
Scarlett Johansson: apartment in Príncipe Real.
Michael Fassbender: house overlooking the Tagus River.
John Malkovich: passionate about Lisbon, even posting videos praising the city.
Influencers and tech entrepreneurs are setting up startups in Portugal.
Lisbon and Porto recorded a 33% increase in U.S. immigration in the year before the pandemic.
Portugal is seen as “the new chic place to build international teams and truly live.”
Recognized as Europe’s leading tourist destination for several consecutive years.
Growing attraction for Brazilians, French, British, Italians, and now Californians.
A diaspora in the making that reinforces Portugal’s image as the California of Europe.